POV Calling
Allow hands-free point of view video calling via WhatsApp, Messenger and Instagram.
Shaped the conversation design of POV Calling on wearables, enabling users to share their point of view through the glasses camera while staying present in the moment. Designed interaction flows for initiating, managing and ending POV calls entirely hands-free, bridging the experience across mobile and wearable platforms.
POV Calling on Ray-Ban Meta exceeded the adoption target by 68%, translating to a participation rate (PR) of 6.7% vs a target of 4%. This feature drove adoption of other WhatsApp communication features since 10% of users who didn't have their glasses linked to WhatsApp in the Meta View app paired them after trying this feature.
Enable users to share their first-person perspective through the glasses camera, creating a new way to communicate that goes beyond traditional video calls and let people truly share what they see.
POV Calling on glasses introduces unique constraints: the camera is on the user's face, there's no viewfinder and managing calls visually requires coordination between the glasses and a paired phone.
Shipped POV Calling across Ray-Ban Meta devices, enabling users to share their point of view through Messenger and WhatsApp while staying present in the moment.